I don’t believe, nor do real-life experiences support, that tossing your cover letter and resume hundreds of times into the online application ring will improve your chances of getting an interview, much less a job. Note that the ‘successful’ applicant in the article seemed to be a perfect match with the job description.
There are hundreds of professional career coaches and pundits who write up lots and lots of ways to ‘effectively’ use social media as a way to provoke some kind of career opportunity. I’ve even promoted some of the ideas here.
But, finally, Lou Adler, CEO of the Adler Group, published an article that re-frames the whole approach for the job-seeker with the intriguing title of ‘10 Ideas for Getting an Interview without Applying‘. Note further that Adler’s last paragraph begins ‘Unless you’re a perfect fit…’. Are you a ‘perfect fit’ for every job you apply to online?
It may be helpful to think about which of the 10 ideas could be blended into your job hunt strategy — or may stimulate some new ones for yourself.